Introduction:
Burberry, the iconic British fashion brand, has undergone several transformations over the years, not only in terms of its design and collections but also in its branding and logo. The brand's logo has evolved from the vintage Burberry logo to the Burberry Prorsum logo, and most recently, a new redesign of the iconic equestrian knight logo by Daniel Lee. In this article, we will explore the evolution of the Burberry logo, the reasons behind the rebranding, and the impact of these changes on the brand's image and identity.
Vintage Burberry Logo:
The original Burberry logo, known for its distinctive camel, red, and black color scheme, featured the brand name in a classic serif font with the iconic equestrian knight on horseback motif. This vintage logo, steeped in tradition and heritage, symbolized the brand's British roots and its association with luxury and sophistication.
Burberry Prorsum Logo:
In 1999, under the creative direction of Christopher Bailey, Burberry introduced the Burberry Prorsum logo, which featured a more modern and streamlined design. The word "Prorsum," which means "forward" in Latin, was added to the logo to signify the brand's forward-thinking approach to fashion and design. This logo was used on the runway collections and represented the high-fashion aspect of the brand.
Burberry Logo Redesign:
In 2018, Burberry underwent a major logo redesign under the helm of designer Riccardo Tisci. The new logo featured a sleek and minimalistic design with the brand name in a bold sans-serif font. The redesign was a departure from the previous logos and aimed to give the brand a more contemporary and urban edge. The new logo was met with mixed reactions from fans and critics, with some praising its modernity and others lamenting the loss of the traditional elements.
Burberry Equestrian Knight Logo by Daniel Lee:
The most recent evolution of the Burberry logo came in 2022 when Daniel Lee, the creative director of the brand, introduced a new interpretation of the iconic equestrian knight logo. The new logo retained the essence of the original motif but added a more dynamic and stylized look. The equestrian knight symbolizes the brand's heritage and connection to British culture, while the updated design gives it a fresh and contemporary appeal. The new logo was launched alongside a baby changing backpack made from Italian-woven nylon, embroidered with the equestrian knight logo, showcasing the brand's ability to blend tradition with innovation.
Burberry Logo Evolution:
The evolution of the Burberry logo reflects the brand's journey from a traditional heritage label to a modern luxury fashion house. Each iteration of the logo represents a different chapter in Burberry's history and highlights the brand's ability to adapt to changing trends and consumer preferences. The evolution of the logo also demonstrates Burberry's commitment to staying relevant and innovative in the competitive fashion industry.
Why Did Burberry Rebrand?
The decision to rebrand Burberry was driven by a desire to rejuvenate the brand and appeal to a younger and more fashion-forward audience. The new logos, especially the redesigns by Riccardo Tisci and Daniel Lee, aimed to modernize the brand's image and attract a new generation of consumers. By updating the logo and branding, Burberry was able to position itself as a contemporary and cutting-edge fashion brand while still honoring its rich heritage and legacy.
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